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Rosslyn Resource: Monetization and Sales Strategy, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-918510-EMarketingTeaching note for case 918509.Starting at €0.00
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Bella Healthcare India (Spanish version)
Leonard, Dorothy; Yong, SunruCase HBS-414S05StrategyBella Salud la India se estableció originalmente en Bangalore como una planta de fabricación de bajo costo para un desarrollador de equipos de cardiología con sede en EE.UU.. Bajo gerente Joseph Cherian evolucionó considerablemente, el desarrollo de sus propias capacidades de investigación y desarrollo. Fortalecido por la inversión en la formación técnica y un cambio en la cultura y la mentalidad, el equipo de la India desarrolló y lanzó su prime...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)
Rangan, V. Kasturi; Yong, SunruCase HBS-4065-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. ...Starting at €8.20
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Launching a New Motor Oil (Spanish version)
Quelch, John A.; Yong, SunruCase HBS-917S18MarketingAaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and expectations are high for Eco7. However, Jonnerson faces significant challenges in ensuring a successful launch. The market for passenger car motor oil (PCMO) is mature and consumer...Starting at €8.20