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EMC Corporation, Planting Seeds: Preparing Your Company for Successful Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9201BC-EChapter 7 of "Reverse Innovation: Create Far from Home, Win Everywhere" introduces the first steps of organizational change necessary in order to capitalize on the shift of innovation to emerging markets. The chapter discusses the three steps behind the emerging-market innovation successes of EMC, a leading vendor of data-storage hardware, software, and services. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barn...Starting at €8.20
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The Future Is Far from Home: An Introduction to Reverse Innovation
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9174BC-EChapter 1 of "Reverse Innovation: Create Far from Home, Win Everywhere" reveals a growing trend in which highly innovative products flow from emerging economies to developed ones. The chapter lays out this enormous and critical opportunity for business, both by sharing the relevant socioeconomic data and by telling stories--describing the little-known South Asian background behind the development of PepsiCo's Gatorade, how Wal-Mart's adaptations ...Starting at €8.20