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GE Money Bank: The M-Budget Card Initiative
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianCase HBS-410052-ELeadership and People ManagementThe M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader in the Swiss credit card market. The business concept was to cooperate with the country's leading retailer MIGROS to develop an innovative credit card offering, the M-Budget card. Th...Starting at €8.20
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GE Money Bank: The M-Budget Card Initiative, Teaching Note
Tushman, Michael L.; Raisch, Sebastian; Welling, ChristianTeaching Note HBS-410053-ELeadership and People ManagementTeaching Note for [410052].Starting at €0.00
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Managing Corporate Social Networks
Kleinbaum, Adam M.; Tushman, Michael L.Article HBS-F0807J-ELeadership and People ManagementIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Starting at €8.20
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Managing Corporate Social Networks (Spanish version)
Kleinbaum, Adam M.; Tushman, Michael L.Article HBS-F0807JLeadership and People ManagementIdea brokers are good at sparking cross-divisional innovation through their broad social networks. But implementation-marshaling resources and getting various stakeholders on board-requires dense webs of strong interpersonal relationships.Starting at €8.20