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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
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Showpad, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817121-EStrategyTeaching note for case 817006.Starting at €0.00
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IguanaFix, Teaching Note
Cespedes, Frank V.; Eisenmann, Thomas R.Teaching Note HBS-819029-EEntrepreneurshipTeaching note for case 817056.Starting at €0.00
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SafeBlend Fracturing, Teaching Note
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaTeaching Note HBS-914514-EMarketingTeaching Note for Product #914513.Starting at €0.00
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Pricing PatientPing, Teaching Note
Cespedes, Frank V.Teaching Note HBS-819098-ETeaching note for case 818017.Starting at €0.00
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Promontory, Inc., Teaching Note
Cespedes, Frank V.; Handlin, AmyTeaching Note HBS-917536-EEntrepreneurshipTeaching note for case 917535.Starting at €0.00
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InsideSales.com (B)
Cespedes, Frank V.Case HBS-817042-EEntrepreneurshipSupplement to case 817018.Starting at €5.74
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Augmedix, Teaching Note
Cespedes, Frank V.Teaching Note HBS-818117-EEntrepreneurshipTeaching note for case 817048.Starting at €0.00