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E. T. Phone Home, Inc: Pronosticando la Demanda de un Negocio
Cady, John F.; Cespedes, Frank V.Case HBS-514S11MarketingDescribe un procedimiento para la demanda del mercado de predicción para una tecnología emergente - radio celular. El estudiante debe evaluar críticamente el modelo de demanda y las estimaciones del mercado, y modificarlos según sea apropiado con el fin de desarrollar un plan de marketing y el presupuesto.Starting at €8.20
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Article HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Starting at €8.20
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Showpad
Cespedes, Frank V.Case HBS-817006-EStrategyShowpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices.Starting at €8.20
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Showpad, Teaching Note
Cespedes, Frank V.Teaching Note HBS-817121-EStrategyTeaching note for case 817006.Starting at €0.00
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IguanaFix, Teaching Note
Cespedes, Frank V.; Eisenmann, Thomas R.Teaching Note HBS-819029-EEntrepreneurshipTeaching note for case 817056.Starting at €0.00
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SafeBlend Fracturing, Teaching Note
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaTeaching Note HBS-914514-EMarketingTeaching Note for Product #914513.Starting at €0.00
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Pricing PatientPing, Teaching Note
Cespedes, Frank V.Teaching Note HBS-819098-ETeaching note for case 818017.Starting at €0.00
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Promontory, Inc., Teaching Note
Cespedes, Frank V.; Handlin, AmyTeaching Note HBS-917536-EEntrepreneurshipTeaching note for case 917535.Starting at €0.00
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InsideSales.com (B)
Cespedes, Frank V.Case HBS-817042-EEntrepreneurshipSupplement to case 817018.Starting at €5.74