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No se excluya del superdescuento!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912KMarketingAldi es una palabra que provoca temor en los corazones de los gerentes de marca en toda Europa. Una cadena de tiendas al por menor de bajo presupuesto con ventas de $ 73,5 mil millones en 2008, Aldi inventó lo que se conoce comúnmente como la tienda de descuento duro, un formato que está destruyendo entre un cuarto y medio billón de dólares en ventas de la marca anualmente. ejecutivos de la marca en las principales compañías de bienes de consumo ...Starting at €8.20
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Suzlon: Conceiving the Global Wind Energy Industry--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6742BC-EThe story of Suzlon's rise to global prominence has unfolded in connection with the greening of the plant. In a very short time frame, Suzlon has gone from small textile manufacturer to leading-edge producer of wind turbines. How is this possible? As much as, or perhaps more than, any Indian company that has gone global, Suzlon aggressively leveraged global expertise. Here is its story. This chapter is excerpted from "India's Global Powerhouses: ...Starting at €8.20
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Essel Propack: Following a Global Customer Across the World--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6738BC-EThe story of Essel Propack's evolution from a one-unit company in Vasind, India, to a global leader in laminated tubes is one that demonstrates the power of a fortuitous partnership--in this case with Procter & Gamble--that evolved as most relationships do--through a series of accidents, opportunities, and mutual gains. This chapter tells the unique story of one of India's emerging multinationals. This chapter is excerpted from "India's Global Po...Starting at €8.20
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Hidesign, Marico, Godrej, VIP, and UB: Seeking Global Consumer Brands from India
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6741BC-EWithin India, there is no shortage of blockbuster brands that have succeeded in establishing relevance, personality, and an emotional connection--key goals of any brand. Yet not one Indian brand is found on a recent list of the Top 100 Global Brands. What Indian companies have discovered is that having a strong global brand is not a nicety, but a strategic necessity. In contrast to building a brand with corporate customers or global elites, howev...Starting at €8.20
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Bharat Forge: Bringing Technology and Speed to the World Forging Market--A Profile of One of India's Pioneering Multinationals
Kumar, Nirmalya; Mohapatra, Pradipta K.; Chandrasekhar, Suj , PhD.Book Chapter HBS-6737BC-EIn the past decade, manufacturers in Eastern Europe, China, and Southeast Asia have established reputations for quality, reliability, and cost efficiency. But manufacturing-led, export-driven growth bypassed India...until now. Whereas Indian manufacturing has generally been associated with belching machines, clanking equipment, flooded mud roads, and unreliable power supplies, a few companies are emerging as contenders for domination of global ma...Starting at €8.20