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Integrating Around the Job to Be Done
Christensen, Clayton M.; McDonald, Rory; Day, Laura; Roseman, ShayeCase HBS-611004-EKnowledge and CommunicationUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Know Your Customers' "Jobs to Be Done"
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609D-EMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20
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Know Your Customers' "Jobs to Be Done" (Spanish version)
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArticle HBS-R1609DMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Starting at €8.20
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Starting at €8.20
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What's the BIG Idea (A)
Christensen, Clayton M.; Anthony, Scott D.Case HBS-602105-EService and Operations ManagementCEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" ...Starting at €8.20
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Disruptive IPOs? WR Hambrecht & Co. (Spanish version)
Christensen, Clayton M.; Donovan, TaraCase HBS-619S17Strategyshould he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to attract the attention of the big investment banks, w...Starting at €8.20
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Disruptive IPOs? WR Hambrecht & Co.
Christensen, Clayton M.; Donovan, TaraCase HBS-610065-EKnowledge and CommunicationBill Hambrecht faces a dilemma: should he accept a high profile client for his online Dutch auction IPO? Though it would be viewed as a real coup, what would accepting the business mean to WR Hambrecht? Should he seek other high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to attract the attention...Starting at €8.20
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Discovery Skill #2: Questioning-How Inquisitive Thinking and Provocative Questions Spark Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8371BC-EWe tell children that there is no such thing as a dumb question, but so often we keep our ideas and concerns to ourselves, afraid to come across as foolish or disagreeable. But when you stifle your creative imagination, you limit your opportunities for innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen encourage you to channel your inner child and rediscover your spirit of curiosity. They explain how asking dif...Starting at €8.20
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The New M&A Playbook (Spanish version)
Christensen, Clayton M.; Alton, Richard; Rising, Curtis; Waldeck, AndrewArticle HBS-R1103BStrategyCompanies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether and how to integrate them. The most common reasons for making an acquisition include holding on to a premium position or cutting costs. But to realize those benefits, the acqui...Starting at €8.20
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The New M&A Playbook
Christensen, Clayton M.; Alton, Richard; Rising, Curtis; Waldeck, AndrewArticle HBS-R1103B-EStrategyCompanies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and whether and how to integrate them. The most common reasons for making an acquisition include holding on to a premium position or cutting costs. But to realize those benefits, the acqui...Starting at €8.20