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Identifying Overshot Customers: Uncovering New Routes for Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4549BC-EStrategyAt the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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What's Next for Innovation: Disruptive Developments to Watch through the Downturn
Anthony, Scott D.Book Chapter HBS-3323BC-EIf history is any guide, innovation will continue to flourish no matter how difficult the environment. And today's tough times might lead to seminal changes in the world of innovation. Disruptive attackers thrive in downturns by taking advantage of teetering giants to drive into progressively more lucrative market tiers. This chapter highlights ten specific disruptors (stand-alone companies or products) that could emerge as powerhouses out of the...Starting at €8.20
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Organizing to Innovate: Building Your Innovation Capability
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4555BC-EStrategySuccess requires going beyond winning once to developing deep capabilities that allow a company repeatedly to disarm disruptive threats and seize new opportunities. This chapter describes how companies can build innovation structures that help them address specific innovation challenges and surround those structures with the appropriate systems and culture. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innov...Starting at €8.20
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Innovation Metrics
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4556BC-EStrategyOne of the key challenges for companies seeking to improve their ability to create growth through innovation is that the metrics many companies use to measure innovation run a high risk of actually leading them in the wrong direction. This chapter describes key measurement traps and lays out fifteen potential innovation metrics companies can use to more accurately assess innovation-related activities. This chapter is excerpted from "The Innovato...Starting at €8.20
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Developing Disruptive Ideas
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4551BC-EStrategyInnovation isn't predictable. However, remembering key principles and following the straightforward process for generating disruptive ideas that is outlined in this chapter, can reliably increase the odds of coming up with a high-potential idea. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Precursors to Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4547BC-EStrategyBefore turning to individual innovation initiatives or innovation-specific structures, companies need to make sure they have the appropriate precursors for innovation. This chapter describes three critical precursors: a core business that is in control, a game plan for growth, and mastery of the resource allocation process. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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Principles and Patterns of Disruptive Innovation
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4557BC-EStrategyThis chapter highlights key innovation traps and summarizes the processes and principles that will significantly increase your chances of creating growth through innovation. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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What's the BIG Idea (A)
Christensen, Clayton M.; Anthony, Scott D.Case HBS-602105-EService and Operations ManagementCEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" ...Starting at €8.20
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Introduction: Your Guide to Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4546BC-EStrategyThere is a general sense that a fog enshrouds the world of innovation, obscuring high-potential opportunities and making success a random and fleeting phenomenon. In contrast to conventional wisdom, this chapter contends that following the rights steps and putting in place the right structures can allow managers and entrepreneurs to improve significantly the odds of creating profitable growth businesses. This chapter is excerpted from "The Innov...Starting at €8.20
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The New Corporate Garage
Anthony, Scott D.Article HBS-R1209B-EThe innovation revolution spurred by venture capitalists decades ago has created the conditions in which scale enables big companies to shift from shackling innovation to unleashing it. Three trends are behind this shift: (1) The ease of innovation and its decreasing cost mean that start-ups now face the same short-term pressures that have constrained innovation at large companies. (2) Taking a page from start-up strategy, large companies are emb...Starting at €8.20