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Identifying Jobs to Be Done: Uncovering New Routes for Growth
Anthony, Scott D.; Johnson, Mark W.; Sinfield, Joseph V.; Altman, Elizabeth J.Book Chapter HBS-4550BC-EStrategyTo identify opportunities to create new growth, look first for important "jobs" that customers can't get done satisfactorily with current solutions. Embracing this notion of customers "hiring" products and services to get jobs done in their lives can help companies master the innovation life cycle. This chapter is excerpted from "The Innovator's Guide to Growth: Putting Disruptive Innovation to Work."Starting at €8.20
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What's the BIG Idea (A)
Christensen, Clayton M.; Anthony, Scott D.Case HBS-602105-EService and Operations ManagementCEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" ...Starting at €8.20
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Article HBS-R1106CStrategynew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Starting at €8.20
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My Innovation Journey: Demystifying the Process of Innovation
Anthony, Scott D.Book Chapter HBS-8867BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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Drive Personal Reinvention: Tactics for Improving Your Skills as an Innovator in Tough Times
Anthony, Scott D.Book Chapter HBS-3322BC-EExisting systems, structures, and development programs that were sufficient for leaders to thrive in an era of ordered capitalism are proving to be inadequate in today's increasingly turbulent times. Most leaders just aren't ready to grapple with the challenges of constant change. Hope is not lost, however. Research by development psychologists and business scholars provides practical pointers for the personal reinvention required in an environme...Starting at €8.20
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The Mount Rushmore of Innovation: Four Key Mind-Sets That Enable Successful Innovation
Anthony, Scott D.Book Chapter HBS-8870BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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Week 2: Blueprinting Ideas--Fine-Tuning Your Innovation Idea and Developing a Plan to Implement It
Anthony, Scott D.Book Chapter HBS-8877BC-ELeadership and People ManagementInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. But for all the enthusiasm the topic inspires, the practice of innovation remains stubbornly elusive. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott Anthony draws o...Starting at €8.20
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The Great Disruption: Seize Opportunities to Innovate in Tough Times
Anthony, Scott D.Book Chapter HBS-6642BC-EIt's natural to assume that tough times would be particularly hard on companies that are passionate about growth and innovation. But history and common wisdom suggest that every crisis presents opportunities. Innovation can flourish, even in the toughest economic climates. In this chapter, Scott Anthony, innovation expert, explains why postponing disruptive innovation efforts until better times could mean missing powerful growth opportunities and...Starting at €8.20
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Persuade Your Company to Change Before It's Too Late (Spanish version)
Siren, Pontus M.A.; Anthony, Scott D.; Bhatt, UtsavArticle HBS-S22013StrategyExecutives who spot signs of big market shifts face a quandary: They need good data to convince stakeholders that their companies have to change. But by the time data about disruptive trends is public, opportunities have shrunk or disappeared, and their firms may be on burning platforms. How can leaders build the conviction to act before evidence is abundantly clear? First, they can gather "private data" (from their employees, customers, and prop...Starting at €8.20
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Prune Prudently: Evaluate In-Process Innovations and Existing Businesses to Manage Resources in Tough Times
Anthony, Scott D.Book Chapter HBS-3234BC-EWhen times get tough, one of the first things we all think about is what we can do without. The same goes for companies--they must say no to some things to conserve resources and ensure that remaining resources are focused on the right things. But what specifically should companies say no to? Companies looking to shut down some innovation efforts have to evaluate two different portfolios: their portfolio of in-process innovation efforts and their...Starting at €8.20