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Fonterra
Bell, David E.; Shelman, MaryCase HBS-512003-ETo maximize their effectiveness, color cases should be printed in color. In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in emerging markets in Asia.Starting at €8.20
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BRF (Spanish Version)
Bell, David E.; Kindred, NatalieCase HBS-521S01MarketingIn 2015, BRF's new leadership team is transforming several aspects of the Brazilian protein giant, which had grown sluggish after the 2011 merger that created it. Underlying their reforms are the common goals of reducing bureaucracy, streamlining decision making, and, most importantly, creating a unified culture that, to date, the company has been missing. CEO Pedro Faria believes a strong culture, in which both BRF employees and its thousands of...Starting at €8.20
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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCase HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Starting at €8.20
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COFCO Xinjiang Tunhe Co., Ltd.
Bell, David E.; Sesia, AldoCase HBS-508079-EMarketingIn 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had ambitious goals for the company. he wanted Tunhe to be the world's largest supplier of tom...Starting at €8.20
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Vegpro Group: crecer en armonía
Bell, David E.; Milder, Brian; Shelman, Mary L.Case HBS-508S19MarketingVegpro, una empresa de horticultura, es el mayor exportador de verduras frescas y flores a los mejores supermercados en el Reino Unido y Europa de Kenia. En 2007, el negocio de Vegpro se ve amenazada por la creciente preocupación de los consumidores sobre el impacto ambiental de la producción de alimentos y el transporte, incluidos los "food miles". El caso describe el crecimiento de la compañía, que incluye el uso de la tierra y la propiedad de ...Starting at €8.20
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Productos de consumo Disney: marketing nutricional infantil
Bell, David E.; Winig, LauraCase HBS-508S23MarketingEn un esfuerzo por ganar cuota de mercado en la categoría de alimentos de los niños, Disney Consumer Products (DCP) debutó una amplia línea de "mejores para usted" alimentos, que van desde frutas y verduras frescas a las comidas congeladas, a través de una asociación con los supermercados Kroger. En respuesta a una epidemia global de obesidad, DCP reformuló los productos existentes e introdujo nuevos que cumplieron con los requisitos nutricionale...Starting at €8.20
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PureCircle, Teaching Note
Bell, David E.Teaching Note HBS-510072-EStrategyTeaching Note for #510-032.Starting at €0.00
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Critical-Fractile Method for Inventory Planning
Bell, David E.Case HBS-191132-EExplains a method for deciding upon inventory levels when demand is uncertain.Starting at €8.20
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JBS
Bell, David E.Case HBS-515066-EMarketingJBS is a Brazilian protein company that started in beef, but has quickly expanded into pork and chicken, and around the world. The company has many critics who say it has expanded too quickly and that it is overextended financially. The case allows the reader to form their own opinion and consider whether the success/failure of the company is due to the personal style of the CEO, Wesley Batista. A current issue is the recent expansion of the comp...Starting at €8.20
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Louis Dreyfus Commodities
Bell, David E.Case HBS-515065-EMarketingLouis Dreyfus Commodities (LDC or Dreyfus) is the D of the ABCD grain-trading giants. The case describes how their business works and details the strategy by which management turned the company around in recent years. The case presents a number of issues facing the company: a sense of volatility in grain markets is getting lower, recent attempts by China to forward-integrate into grain procurement, and changes in ownership. A related question is ...Starting at €8.20