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Judo Economics (Spanish Version)
Brandenburger, Adam; Kou, JuliaCase HBS-703S40StrategyLa década de 1990 vio una nueva ola de nuevas empresas en el negocio de las aerolíneas EE.UU.. Un participante, Kiwi International Air Lines, llevó a los cielos en septiembre de 1992 con una estrategia de atraer a los viajeros de pequeñas empresas que buscan ahorrar dinero, pero que carecen de la flexibilidad necesaria para reservar con antelación. Tarifas debían ser vinculado a las tarifas restringidas más bajos en el mercado, pero se ofreció de...Starting at €8.20
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20