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The Holland Sweetener Co. vs. NutraSweet (E) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S19StrategySupplements the (A) case.Starting at €5.74
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Judo Economics (Spanish Version)
Brandenburger, Adam; Kou, JuliaCase HBS-703S40StrategyLa década de 1990 vio una nueva ola de nuevas empresas en el negocio de las aerolíneas EE.UU.. Un participante, Kiwi International Air Lines, llevó a los cielos en septiembre de 1992 con una estrategia de atraer a los viajeros de pequeñas empresas que buscan ahorrar dinero, pero que carecen de la flexibilidad necesaria para reservar con antelación. Tarifas debían ser vinculado a las tarifas restringidas más bajos en el mercado, pero se ofreció de...Starting at €8.20
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArticle HBS-R2106H-EStrategyFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Starting at €8.20
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Strategy Needs Creativity
Brandenburger, AdamArticle HBS-R1902C-EStrategyWhen business school students are taught strategy, they dutifully study mapping the five forces, for example, and drawing a value net, but they know that game-changing strategies come from somewhere more creative. To generate groundbreaking strategies, executives need tools explicitly designed to foster creativity. A number of such tools already exist, often in practitioner-friendly forms. They take their inspiration more from how our thought pro...Starting at €8.20
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The Rules of Co-opetition
Brandenburger, Adam; Nalebuff, BarryArticle HBS-R2101C-EStrategy"Co-opetition"--cooperating with a competitor to achieve a common goal or get ahead--has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents. In this article twoStarting at €8.20