This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
-
Caterpillar Inc.: George Schaefer toma el mando
Bartlett, Christopher A.; Ehrlich, Susan P.Case HBS-314S09Knowledge and CommunicationDurante más de medio siglo, Caterpillar, Inc. (CAT) había sido un líder mundial en la fabricación de maquinaria para movimiento de tierra y construcción. En 1982, pocos meses después de que se registró el mayor ventas y los beneficios de su historia, CAT experimentaron su mayor crisis. La demanda cayó, sus trabajadores se declararon en huelga de UAW, y Komatsu comenzó a desafiar la posición de mercado de CAT. La compañía perdió casi $ 1 mil millo...Starting at €8.20
-
Procter & Gamble Europa: lanzamiento de Vizir
Bartlett, Christopher A.Case HBS-308S10Knowledge and CommunicationDescribe la expansión de P & G en Europa, incluyendo el desarrollo de una fuerte gestión subsidiaria país, sensible a las diferencias de los mercados locales. El lanzamiento de un nuevo producto presenta retos estratégicos y organizativos como P & G considera haciendo de este su primer Eurobrand, y manejarla de manera coordinada Europewide.Starting at €8.20
-
GE's Talent Machine: The Making of a CEO
Bartlett, Christopher A.; McLean, Andrew N.Case HBS-304049-EKnowledge and CommunicationGE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the pStarting at €8.20
-
3M Optical Systems: Managing Corporate Entrepreneurship
Bartlett, Christopher A.; Mohammed, AfrozeCase HBS-395017-EKnowledge and CommunicationA middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the pStarting at €8.20
-
The SK-II Globalization Project (Spanish version)
Bartlett, Christopher A.Case HBS-305S03StrategyTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management. In the context of these changes introduced by Durk Jager, P&G's new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business...Starting at €8.20
-
Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Case HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Starting at €8.20
-
Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Case HBS-305S12Knowledge and CommunicationEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Starting at €8.20
-
Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Case HBS-920561-EKnowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
-
Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarTeaching Note HBS-4358-ETeaching Note for 4357.Starting at €0.00