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Practicing the Necessary Art of Disengagement: When Discovery-Driven Initiatives Must Be Abandoned
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3076BC-EFor all the effort that you may have put into developing each of the discovery-driven plans in your growth portfolio, it's important to remember that even with great planning and strict discipline, many of your projects are unlikely to achieve commercial success. In pursuing a portfolio of growth initiatives, you will find that, sadly, the bulk of them will never emerge as major growth drivers. If redirecting the project doesn't work, you may con...Starting at €8.20
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Creating Your Growth Framework: A Discovery-Driven Approach
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3068BC-EOne of the most common obstacles to a successful growth program is the lack of clarity about the overall strategy at the outset. In order to overcome this obstacle, senior executives need to establish clear, focused guidelines for the pursuit of growth. This chapter considers the growth challenge at the CEO or senior team level as these executives begin to define the growth frame for the entire enterprise. The outcome of this process is a set of ...Starting at €8.20
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Consumer Credit: The Next Crisis
Jarvis, William; MacMillan, Ian C.Article HBS-W0906B-EMarketingThe degree to which consumers have come to depend on easy, inexpensive credit is a far greater threat to the economy than most realize. To pay it off, the average U.S. consumer would have to hand over every penny of his take-home pay for 16 months. And in all that time he wouldn't be able to buy anything else--no clothes, food, coffee, nothing. Okay, so no one is going to do that. But what will people do? Individual decisions to cut back on consu...Starting at €8.20
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Designing Specific Growth Initiatives: A Discovery-Driven Approach
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3070BC-EOnce corporate leadership has defined what success should look like for the whole portfolio of new initiatives it will be pursuing, the next step is to flesh out discovery-driven plans for each of the major initiatives. This chapter shows you how to connect your growth strategy and internal processes to your specific strategic initiatives and provides an example of how to start a discovery-driven plan. This chapter is excerpted from "Discovery-Dr...Starting at €8.20
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Aligning the Organization for Growth: A Discovery-Driven Approach
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3069BC-EA lot of good companies waste enormous amounts of resources on too many projects that have too little focus. Once you have taken the first steps in the planning process and created a framework for growth, the next step is to analyze how resources are currently being allocated to growth initiatives and consider how these allocations need to change based on the new framework. This chapter reviews how you can make sure that your resources and other ...Starting at €8.20
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Actively Managing and Redirecting Projects: Executing Specific Growth Opportunities Using Discovery-Driven Planning
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3073BC-EIn an emerging business, you will learn a lot from situations that reveal how close your assumptions are to what is actually unfolding. Sometimes, these situations or events occur naturally as you work on developing a business. Other times, you'll have to deliberately create a management intervention to get at the information. Either way, these events can be used as checkpoints in the discovery-driven plan to deliberately structure the systematic...Starting at €8.20
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Implementing Discovery-Driven Growth: What Other Firms Have Done and How You Can Make It Work for You
McGrath, Rita Gunther; MacMillan, Ian C.Book Chapter HBS-3074BC-EIt is axiomatic that before change can take place in an organization, there has to be some reason for it. In the case of discovery-driven growth (DDG), the impetus is almost always someone who recognizes problems in the organization's current tools and approaches to growth or innovation or who is frustrated with the poor track record of growth programs. This chapter provides real-world examples of why some companies decided to adopt discovery-dri...Starting at €8.20