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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Teaching Note HBS-808080-EStrategyTeaching Note to (805-095).Starting at €0.00
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Monster Networking, Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-807138-EStrategyTeaching Note to (805-145).Starting at €0.00
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Rand Fishkin at Moz (C)
Eisenmann, Thomas R.Case HBS-820004-EEntrepreneurshipHow will managers at Moz cope with the failure of their product line expansion strategy? C case to 820002 In 2016, senior management at Moz, a venture capital-backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had originally focused only on search engine optimization (SEO) software. Aiming ...Starting at €5.74
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Sermo, Inc.
Eisenmann, Thomas R.; Nielsen, Lars P. C.Case HBS-809142-EEntrepreneurshipSermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices. Sermo earns revenue by charging clients who would value early information regarding the effectiveness of new drugs and medical devices-investment managers, pharmaceutical companies,...Starting at €8.20