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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820036-EEntrepreneurshipAn examination of the first few years of San Franciso-based, fast-growing furniture and home accessory e-commerce startup, Dot & Bo.Starting at €8.20
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Anthony Soohoo: Retrospection on Dot & Bo
Eisenmann, Thomas R.; Ciechanover, Allison M.; Gonzalez, GeorgeCase HBS-820037-EEntrepreneurshipA founder looks back at the issues at play in the final year of failed furniture e-commerce startup, Dot & Bo. He shares his perspective and learnings in the aftermath.Starting at €8.20
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Managing Networked Businesses: Summary Module
Eisenmann, Thomas R.Teaching Note HBS-808003-EStrategyInstructor's guide - not available for classroom use. Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in an existing course on strategy, marketing, entrepreneurship, technology management, information systems, economics, or e-commerc...Starting at €0.00
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Rent the Runway (Abridged) (Spanish Version)
Eisenmann, Thomas R.; Goldfarb, Brent; Kirsch, David A.Case HBS-815S14EntrepreneurshipDos meses después de un lanzamiento exitoso En noviembre de 2009, los cofundadores de alquilar la pista (RTR), un sitio web que alquiló vestidos de diseño, están debatiendo la posibilidad de crecer su puesta en marcha a un ritmo medido y el enfoque en la mejora de la eficacia operativa, o plantear una nueva ronda de capital de riesgo antes de lo previsto originalmente. Recaudar más capital de riesgo permitiría RTR para expandir agresivamente sus ...Starting at €8.20
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RealNetworks Rhapsody (Spanish Version)
Eisenmann, Thomas R.; Carpenter, StevenCase HBS-805S03StrategyExamina RealNetworks de estrategia (del Real) para la rápidamente emergente mercado de la música en línea. En contraste con los rivales que venden copias individuales de canciones, ofertas reales de música en línea a través de suscripción. Por una cuota mensual de $ 10, los abonados al servicio Rhapsody del Real tienen derechos ilimitados para transmitir todas las canciones de una biblioteca de 600.000 título a cualquier PC y puede grabar CD copi...Starting at €8.20
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Quincy Apparel (B)
Eisenmann, Thomas R.; Mazzanti, LisaCase HBS-815095-EEntrepreneurshipThe (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict; poor approaches to hiring and motivating employees; a dysfunctional relationship with lead investors; and shortcomings in Quincy's go-to-market plan.Starting at €5.74
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Online Market Makers (Spanish Version)
Eisenmann, Thomas R.; Hackett, Christopher J.Case HBS-806S06EntrepreneurshipDescribe el modelo de negocio para los creadores de mercado en línea, las empresas que utilizan Internet para organizar un mercado, proporcionando a los participantes con un "lugar" virtual para el comercio, las normas que regulen sus intercambios, y la infraestructura para el comercio de apoyo. En primer lugar se propone una definición de creación de mercado y presenta diferentes formas de clasificar los creadores de mercado en línea. A continua...Starting at €8.20
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Google Inc. (Abridged) (Spanish Version)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910S16StrategyDescribe la historia de Google, modelo de negocio, estructura de gobierno, la cultura corporativa, y los procesos para la gestión de la innovación. Los comentarios recientes iniciativas estratégicas de Google y las amenazas que suponen para Yahoo, Microsoft y otros. Google le pregunta qué debe hacer a continuación. Una opción es mantener la concentración en la competencia principal de la compañía, es decir, el desarrollo de soluciones de búsqueda...Starting at €8.20
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Google Inc. (Abridged)
Edelman, Benjamin; Eisenmann, Thomas R.Case HBS-910032-EStrategyDescribes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One option is to stay focused on the company's core competence, i.e., developing superior search solutions and monetizing them through targeted advertising. Another option is to branch int...Starting at €8.20
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Google Glass, Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-814116-EEntrepreneurshipTeaching note for case 814102. In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing to sell Glass directly through online channels; 2) creating an open platform to allow any eyewear manufacturer to create frames compatible with Glass; ...Starting at €0.00