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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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Community-First Public Safety
Weiss, Mitchell B.; Mehta, SarahCase HBS-821005-EEconomicsHow many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short for 2021. Advocates across the country (and nearby) had pointed to a likely pool for budget cuts: police departments. The May 2020 killing of George Floyd, a Black man, in neighbor...Starting at €8.20
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Hacking Heroin, Teaching Note
Weiss, Mitchell B.; Mehta, SarahTeaching Note HBS-820063-EEntrepreneurshipThis teaching note pairs with a case that is used in a course on Public Entrepreneurship, for a first module on ""ideas."" The case is designed to help students work through the question: where do new ideas to stubborn problems come from? And, in particular, the question of looking to insiders vs. outsiders for new ways forward. It may be useful for looking at that question generally, and also in the specific context of hackathons. Are they a use...Starting at €0.00
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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Innovation at Uber: The Launch of Express POOL
Farronato, Chiara; MacCormack, Alan; Mehta, SarahCase HBS-619003-EService and Operations ManagementSet in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a few minutes before being matched to a driver. Two weeks after the launch of Express POOL in six U.S. cities, Uber's product managers discover that if riders are made to wait five minu...Starting at €8.20
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Hacking Heroin
Weiss, Mitchell B.; Mehta, SarahCase HBS-818010-EEntrepreneurship"Hacking Heroin" was the first hackathon that Annie Rittgers, founder of Cincinnati-based 17a, had organized or even attended. "There will continue to be a lot of preventable overdose deaths and wasted potential if the opioid crisis continues unabated," she said. "Bright spots and positive momentum matter when it comes to directing the energy that exists in Cincinnati toward addressing the epidemic." Now though, days before Hacking Heroin in June...Starting at €8.20
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420033-EEntrepreneurshipThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Starting at €8.20
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The Future of Patent Examination at the USPTO
Choudhury, Prithwiraj; Khanna, Tarun; Mehta, SarahCase HBS-617027-ELeadership and People ManagementThe U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patent and trademark applications. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April 2016, it took roughly 26 months for a patent application to move through the evaluation process, which exceeded the office's processing goal of 20 months. In August 2016,...Starting at €8.20
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Magnus Resch: Transforming the Art Market Through Transparency, Teaching Note
McGee, Henry W.; Mehta, SarahTeaching Note HBS-320021-EEntrepreneurshipThis teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions of works of art. Users download the app, take a photo of any flat artwork, and the app returns that piece's price along with other pertinent information. Resch believes that such radical transparency will grow the sm...Starting at €0.00
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International Institute of Tropical Agriculture
Alvarez, Jose B.; Mehta, SarahCase HBS-518034-ELeadership and People ManagementIt is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact and reach of some of the IITA's most commercially viable products and technologies by working with the private sector, and 2) to address Nigeria's massive youth unemployment problem...Starting at €8.20