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AEEC: Becoming an Innovation Catalyst, Teaching Plan
Applegate, Lynda M.; Weber, James; Mehta, SarahTeaching Note HBS-318107-EThis teaching plan pairs with the case, "AEEC: Becoming an Innovation Catalyst" (case no. 317011).Starting at €0.00
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AEEC: Becoming an Innovation Catalyst
Applegate, Lynda M.; Weber, James; Mehta, SarahCase HBS-317011-EStarting at €8.20
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Tesla in 2015, Teaching Plan
Applegate, Lynda M.; Hull, Olivia; Mehta, SarahTeaching Note HBS-818009-EEntrepreneurshipTeaching plan for case "Tesla in 2015" (HBS case no. 817081)Starting at €0.00
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCase HBS-121006-EInformation TechnologiesSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenStarting at €8.20
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Fitbit
Herzlinger, Regina E.; Snively, Christine; Mehta, SarahCase HBS-317007-EKnowledge and CommunicationIn 2019, Fitbit lost its leadership in the wearable sensor market to Apple and to cheaper alternatives. Why did it lose its market position? How will the proposed acquisition affect it and Google?Starting at €8.20
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MIA: Profit at the Base of the Pyramid
Applegate, Lynda M.; Davila Castilla, Jose Antonio; Mehta, Sarah; Sesia, AldoCase HBS-817073-EIn January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP), defined as those living on less than $10 per day. Since its launch in 2009, MIA had built nearly 25,000 homes-which provided safe shel...Starting at €8.20
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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Adaptive Platform Trials: The Clinical Trial of the Future
Stern, Ariel D.; Mehta, SarahCase HBS-618025-EService and Operations ManagementIn July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial-an adaptive platform trial-to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer. Alexander believed that the standard way in which new cancer drugs were tested-the traditional randomized controlled trial (RCT)-was limited in many ways. While statistically rigorous and s...Starting at €8.20
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SeatGeek, Teaching Note
Higgins, Robert F.; Mehta, SarahTeaching Note HBS-819104-EStrategyThis teaching note accompanies the case "SeatGeek" (case no. 819013).Starting at €0.00
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Alicia Keys
Groysberg, Boris; Lobb, Annelena; Mehta, SarahCase HBS-420033-EEntrepreneurshipThis case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys's 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phas...Starting at €8.20