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Can You Say What Your Strategy Is?
Collis, David J.; Rukstad, Michael G.Article HBS-R0804E-EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
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The Entertainment King (Spanish version)
Rukstad, Michael G.; Collis, David J.; Levine, TyrrellCase HBS-702S10Strategymanaging synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.Starting at €8.20
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Can You Say What Your Strategy Is? (Spanish version)
Collis, David J.; Rukstad, Michael G.Article HBS-R0804EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
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Microsoft in 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-704508-EStrategySurveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.Starting at €8.20
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Arcor: Global Strategy and Local Turbulence (Abridged)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-710407-EStrategyArgentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, while recovering from the Argentine financial crisis, globalization plans are thwarted. Already Latin America's leading candy producer and an exporter to over 100 countries, Arcor analyzes how it can become truly global with production facilities and distribution networks in various regions, such as North America, Europe, and Asia. First, ...Starting at €8.20