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Professors Sven Larson and Kenneth Carpenter (E)
Heskett, James L.; Johannessen, Tor Askild AaseCase HBS-908412-EProf. Kenneth Carpenter has received word that he has inadvertently offended one of his students. He is pondering a possible response.Starting at €5.74
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Key Elements for Excellence in Classroom Cases and Teaching Notes
Austin, James E.; Heskett, James L.; Bartlett, Christopher A.Case HBS-915417-EThis document identifies the characteristics of excellent case studies and their accompanying teaching notes. The purpose is to provide guidance in preparing these educational vehicles. These guidelines were developed based on consultations with very experienced case teachers and an analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the ba...Starting at €8.20
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Montes Cal ados: A Step Ahead
Heskett, James L.; Kindley, James T.Case HBS-918513-EMarketingMontes Cal ados is a well-known, "fast-fashion" Brazilian manufacturer of casual, but fashionable women's shoes for women aged 18-35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at the risk of diluting the brand, by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether...Starting at €8.20
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Auditing Ownership: Measuring Your Organization's Employee and Customer Ownership Capabilities
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3833BC-EService and Operations ManagementIs your organization capable of making the transition to an ownership state of mind, focusing on the kinds of practices and processes that foster and sustain employee and customer owners? This chapter provides a tool for assessing your ownership capabilities. The ownership audit is intended as more than just a checklist of "must do's" to achieve a higher level of employee and customer ownership in your organization. It is designed to be used peri...Starting at €8.20
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Engineer Ownership Through Anticipatory Management: Address Employee and Customer Needs Before They Arise
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3830BC-EService and Operations ManagementOrganizations that engineer customer and employee ownership learn to predict and respond to customers' needs before they arise. Technology and information systems can be a great help in this endeavor. But just as important are the combined efforts from all parts of the organization-especially marketing, operations, human resources, and information technology-working seamlessly together to help frontline employees deliver value to customers. This ...Starting at €8.20
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Manchester Bidwell Corporation: The Replication Question
Stuart, Toby; Hardymon, G. Felda; Heskett, James L.; Leamon, AnnCase HBS-810097-EEntrepreneurshipBill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and after-school art instruction for at-risk youth, has proven highly effective over the 40 years Strickland has operated it. He wants to replicate this strategy across 100 or 200 citi...Starting at €8.20
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Shouldice Hospital Ltd.
Heskett, James L.Case HBS-683068-EService and Operations ManagementVarious proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity and organizational analysis, describes a well-focused, well-managed medical service facility that may well point the way to future economies in the field.Starting at €8.20
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Build Ownership into Your Strategic Value Vision: Deliver Value for Customers and Employees
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3826BC-EService and Operations ManagementA strong customer and employee ownership quotient starts with developing a strategy that delivers differentiated, customized value to these parties. To build a strategy that fosters ownership, you need to think systematically about questions such as these: which customers do you want to serve? What specific, customized results are you trying to deliver for them? Will your approach differentiate you from competitors? Will your customers and employ...Starting at €8.20
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Benetton (A) (Spanish version)
Heskett, James L.; Signorelli, SergioCase HBS-602S19Service and Operations ManagementThe world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with specific questions about how the move should be managed. The case describes a well-thought-out, functionally integrated strategy for Europe in a way that allows assessment of its app...Starting at €8.20
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A Step Ahead (Spanish version)
Heskett, James L.; Kindley, James T.Case HBS-919S03Marketingwhether to expand distribution online (at the risk of diluting the brand, by attracting older customers) and whether to increase the frequency of introducing new styles (at the risk of more fashion "misses"). Altogether, Montes Cal ados may need to rethink the "Brazilian" positioning of its brand. The case is suitable for strategy and general management courses because it raises questions about a company's basic direction and business definiti...Starting at €8.20