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Keeping the Mission(s) Alive (Spanish version)
Theroux, JohnCase HBS-308S08StrategyBen & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He also is controlling shareholder and the force behind the company's socially-minded culture. One of the many policies that have reflected Ben's values but which has created difficulty...Starting at €8.20