This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
23andMe: Genetic Testing for Consumers (C)
Quelch, John A.; Lu, Irene; Boudreau, Emily C.Case HBS-517129-EMarketingSupplement to case 514086.Starting at €5.74
-
-
GlaxoSmithKline in China (C)
Quelch, John A.; Rodriguez, MargaretCase HBS-514092-EMarketingThis case is a follow up to GlaxoSmithKline (A), 514049 and GlaxoSmithKline (B), 514050.Starting at €5.74
-
Toyota Recalls (C): Bumpy Road Ahead
Quelch, John A.; Knoop, Carin-Isabel; Johnson, RyanCase HBS-511042-EMarketingBetween February and July 2010, Toyota sales recover thanks to the use of extensive PR and sales incentives. Yet recalls continue. Can Toyota stem the tide and correct its organizational flaws to address the underlying issues?Starting at €5.74
-
Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74
-
Dumb Ways To Die: Advertising Train Safety (C)
Quelch, John A.Case HBS-514081-EMarketingThe case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.Starting at €5.74
-
Rana Plaza (C): Primark and Victim Compensation, Teaching Note
Quelch, John A.Teaching Note HBS-516019-EMarketingTeaching note for 516014.Starting at €0.00
-
Marketing the "$100 Laptop" (A), (B) & (C), Teaching Note
Quelch, John A.; Knoop, Carin-IsabelTeaching Note HBS-508055-EMarketingTeaching Note to (508-024), (508-032) & (508-065).Starting at €0.00
-
Google in China (A), (B) and (C), Teaching Note
Quelch, John A.Teaching Note HBS-510073-EMarketingTeaching Note for 510071, 510110 and 511024.Starting at €0.00
-
GlaxoSmithKline In China (A), (B), and (C), Teaching Note
Quelch, John A.Teaching Note HBS-514051-EMarketingTeaching Note for 514049 and 514050.Starting at €0.00