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Digital microscopy is making me crazy!, Teaching Note
Shih, WillyTeaching Note HBS-612013-EStrategyTeaching Note for 612-002.Starting at €0.00
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Comparing Two Groups: Sampling and t-Testing
Bojinov, Iavor; Farronato, Chiara; Grushka-Cockayne, Yael; Shih, Willy; Toffel, Michael W.Case HBS-621044-EService and Operations ManagementThis note describes sampling and t-tests, two fundamental statistical concepts.Starting at €8.20
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Modularity in Design and Manufacturing: Application to Commercial Aircraft
Shih, Willy; Pierson, MargaretCase HBS-612035-ETo maximize their effectiveness, color cases should be printed in color. The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Starting at €8.20
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Scale Effects, Network Effects, and Investment Strategy
Shih, WillyCase HBS-611082-EStrategyThis technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through the scaling effects. This note also discusses multi-sided platforms, the skewing of business models reflecting a mispricing to get one side on board, and suggests the importance of ...Starting at €8.20
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Cabot Corporation: The Fuel Cell Decision A
Shih, Willy; Ying, ZhouCase HBS-613066-EStrategyManagers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New Business Segment. Used in combination, the cases explore these very different perspectives, the different levels of subject matter expertise brought to the table by each team member,...Starting at €8.20
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Global Unichip Corporation A
Shih, Willy; Chien, Chen-FuCase HBS-613048-EStrategyTo maximize their effectiveness, color cases should be printed in color. Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies and reduced the entry barriers for small firms to utilize the latest technology. In acting as an aggregator, it was also able to capture scale benefits. But it saw a...Starting at €8.20
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Assembling Smartphones: Takt Time Cycle Time (Spanish Version)
Shih, Willy; Bernstein, Ethan S.Case HBS-611S11Service and Operations ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. El caso fue preparado para ser utilizado como parte de un proceso de revisión en el primer año curso Tecnología y Gestión de Operaciones en HBS. Ofrece a los estudiantes la oportunidad de analizar el contexto de una elección proceso de fabricación y, a continuación, examinar los números reales de producción que resultaron de una serie de opciones. Si bien no es un tema trad...Starting at €8.20
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General Motors Technical Center India - Powertrain Engineering
Shih, Willy; Jurist, William; McIntosh, Brian; Wang, HelenCase HBS-612074-ETo maximize their effectiveness, color cases should be printed in color. Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003 engineers there had expanded the center's capabilities, developing a reputation within GM for completing high-quality design and analysis projects for other Technical Centers at a substantially lower cost. In areas such as ...Starting at €8.20
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Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging
Shih, WillyCase HBS-613024-EStrategySome technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business was built on the sale of a complex manufactured product - color photographic film that was exceedingly difficult to manufacture - with correspondingly high barriers to entry. Over ...Starting at €8.20