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Modularity in Design and Manufacturing: Application to Commercial Aircraft
Shih, Willy; Pierson, MargaretCase HBS-612035-ETo maximize their effectiveness, color cases should be printed in color. The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.Starting at €8.20
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Assembling Smartphones: Takt Time Cycle Time
Shih, Willy; Bernstein, Ethan S.Case HBS-611012-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The case was prepared to be used as part of a process review in the first year Technology and Operations Management course at HBS. It offers students an opportunity to discuss the context of a manufacturing process choice, and then examine actual production numbers that resulted from a series of choices. While there isn't a traditional case issue, the discussion should focus...Starting at €8.20
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Ford vs. GM: The Evolution of Mass Production (A) and (B), Teaching Note
Shih, WillyTeaching Note HBS-614012-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Teaching note for cases 614010 and 614011.Starting at €0.00
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Semiconductor Manufacturing International Company in 2011
Shih, Willy; Cheng, JiaCase HBS-611053-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the service orientation that was necessary to support the customer promise of being a foundry. This meant transfor...Starting at €8.20
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Powerchip Semiconductor Corporation
Shih, Willy; Chien, Chen-FuCase HBS-609063-ETo maximize their effectiveness, color cases should be printed in color. Powerchip Semiconductor Corporation has a horizontal firm structure in an industry that is predominantly organized vertically. While it has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital intensive manufacturer of DRAMs that had to license its designs from abroad, was it able to compete with large vertically in...Starting at €8.20
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Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
Shih, Willy; Pierson, MargaretCase HBS-612071-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The magnitude 9.0 earthquake that struck Japan in March, 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab so its shutdown forced the "Big Three" of Detroit and Japan to shutdown production as well. Data from two automotive custo...Starting at €8.20
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General Motors Technical Center India - Powertrain Engineering
Shih, Willy; Jurist, William; McIntosh, Brian; Wang, HelenCase HBS-612074-ETo maximize their effectiveness, color cases should be printed in color. Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003 engineers there had expanded the center's capabilities, developing a reputation within GM for completing high-quality design and analysis projects for other Technical Centers at a substantially lower cost. In areas such as ...Starting at €8.20
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Delta Electronics Hybrid Power Train
Shih, Willy; Wang, Jyun-ChengCase HBS-610098-EDelta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell to the tier one integrated vehicle manufacturers, Delta felt it had an opportunity to enter the market via new automotive market entrants in China who had comparatively fewer capabil...Starting at €8.20
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Humanitarian Assistance/Disaster Relief: What Can We Learn from Commercial Supply Chains
Shih, Willy; Pierson, MargaretCase HBS-615003-EService and Operations ManagementOrganizing speedy and efficient supply operations for unpredictable major natural disasters was a continuing challenge for the U.S. military, and the 2010 earthquake in Haiti was both unique in its operational scope and political complexity. As he reviewed the after-action reports, George Topic, the Vice Director of the Center for Joint and Strategic Logistics at the National Defense University wondered how the performance of disaster relief effo...Starting at €8.20
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Carrot or Stick Getting Paid for Innovation at Tessera Technologies
Shih, WillyCase HBS-610085-ETo maximize their effectiveness, color cases should be printed in color. Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into high volume production. But the changing environment for patent enforcement, in particular the use of injunctions p...Starting at €8.20