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Facelift at Olay (A)
Gupta, Sunil; Lal, Rajiv; Hull, OliviaCase HBS-521011-EService and Operations ManagementBy October 2017, Procter & Gamble's skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay's competitors, including hundreds of new direct-to-consumer brands catering to millennial women, North American Skin Care General Manager Chris Heiert must identify a winning marketing strategy that will appeal to women of all ag...Starting at €8.20
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Voi Technology
Rayport, Jeffrey; Hull, OliviaCase HBS-820099-EEntrepreneurshipVoi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reachStarting at €8.20
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Accomplice: Scaling Early Stage Finance
Nanda, Ramana; Sadun, Raffaella; Hull, OliviaCase HBS-719403-EEntrepreneurshipAccomplice, an early-stage venture capital firm based in Boston, is raising its second fund in November 2017. Since 2009, the firm has followed a seed-led investment model, investing in tech companies at the earliest stages, often when products and business models are still experimental. The firm's partners are pleased with their preliminary returns and the deal flow they've been able to cultivate, in part by empowering local entrepreneurs to inv...Starting at €8.20
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCase HBS-817065-EEntrepreneurshipLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Starting at €8.20
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GRIT Fitness
Applegate, Lynda M.; Hull, OliviaCase HBS-820016-EEntrepreneurshipIn December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed her business had found a niche in a crowded industry by promoting female empowerment and psychological resilience through fitness. Rettig wanted to extend GRIT's reach to impact more ...Starting at €8.20
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaTeaching Note HBS-818099-EEntrepreneurshipTeaching note for case 818015.Starting at €0.00
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ZappRx, Teaching Plan
Bussgang, Jeffrey J.; Hull, OliviaTeaching Note HBS-819018-EEntrepreneurshipTeaching note for case 818001.Starting at €0.00
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ZappRx
Bussgang, Jeffrey J.; Hull, OliviaCase HBS-818001-EEntrepreneurshipIn October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application which aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest from specialty drug manufacturers who wish to build an exclusive platform for patients taking their medications. But Barry, against the advice of her management team, is considerin...Starting at €8.20
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DataXu: Selling Ad Tech
Cespedes, Frank V.; Deighton, John; Cox, Lisa; Hull, OliviaCase HBS-817012-EDataXu served marketers by buying digital advertising for brands using its demand-side platform. It sought a way to build a more predictable revenue stream in the very transactional media marketplace, and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu's large brand and advertising agency clients found the new products interesting, but evidence suggested that ...Starting at €8.20
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Classtivity: Payal's Pirouette
Bussgang, Jeffrey J.; Hull, OliviaCase HBS-817002-EEntrepreneurshipA few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under their belt, Classtivity is finally generating revenue and enthusiasm among customers. But cofounder and CEO Payal Kadakia has some doubts. There are signs that customers love the offering, but studios are less enthusiastic. Efforts to get customers to retu...Starting at €8.20