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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Instacart and the New Wave of Grocery Startups, Teaching Note
Deighton, JohnTeaching Note HBS-918411-EMarketingTeaching note for case 515089.Starting at €0.00
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Coca-Cola on Facebook
Deighton, John; Kornfeld, LeoraCase HBS-511110-EMarketingIn late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service, because a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Co...Starting at €8.20