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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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Bank of America Sports Sponsorship
Greyser, Stephen A.; Teopaco, John L.Case HBS-910406-EA major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment.Starting at €8.20
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Bank of America Sports Sponsorship, Teaching Note
Greyser, Stephen A.; Teopaco, John L.Teaching Note HBS-910420-ETeaching Note for [910406].Starting at €0.00
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
Greyser, Stephen A.; Mondello, MichaelCase HBS-919403-EStarting at €8.20
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelTeaching Note HBS-919404-ETeaching note for case 919403.Starting at €0.00
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The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Greyser, Stephen A.; Urde, MatsCase HBS-919401-EStarting at €8.20
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The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Greyser, Stephen A.; Urde, MatsCase HBS-919409-EStarting at €8.20
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The Reputation of the "World's Most Prestigious Award": The Nobel Prize, Teaching Note
Greyser, Stephen A.; Urde, MatsTeaching Note HBS-919402-ETeaching note for case 919401.Starting at €0.00
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The Bundesliga in the U.S., Teaching Note
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianTeaching Note HBS-920305-EThis Teaching Note addresses the classroom use of the case on the strategy of Germany's premier football (soccer) league to "win the marketplace of U.S. sports broadcasters and consumers." The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as ...Starting at €0.00