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Las Industrias Creativas: La Promesa de la Tecnología Digital
Elberse, AnitaCase HBS-514S13MarketingSin abstracto.Starting at €8.20
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The Video-Streaming Wars in 2019: Can Disney Catch Netflix, Teaching Note
Elberse, AnitaTeaching Note HBS-520129-EKnowledge and CommunicationTeaching note for case 519094.Starting at €0.00
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Ferguson's Formula
Elberse, Anita; Ferguson, AlexArticle HBS-R1310G-EWhen Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson, United won 38 domestic and international trophies--giving him nearly twice as many as any other English club manager--and became one of the valuable franchises in sports. In 2012, durin...Starting at €8.20
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Should You Invest in the Long Tail
Elberse, AnitaArticle HBS-R0807H-EMarketingThe blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can sear...Starting at €8.20