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Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991 (Spanish Version)
Wheelwright, Steven C.; Pisano, Gary P.; West, JonathanCase HBS-616S07Service and Operations ManagementContornos de la evolución de la estrategia corporativa de fabricación de Lilly en la última década. El vicepresidente corporativo de fabricación debe decidir sobre la próxima fase de la estrategia de Lilly de la década de 1990, así como en qué medida y lo jugará el desarrollo del proceso a seguir. Proporciona datos que describen tres puntos diferentes en el proceso de desarrollo de productos a la que podría iniciarse la fabricación de desarrollo ...Starting at €8.20
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Columbus Tubing: Steel is Real
Snow, Daniel C.; Pisano, Gary P.; Corsi, Elena; Kristinsdottir, Gudrun UrfalinoCase HBS-609042-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. Columbus Tubing must choose to improve an old technology (steel) or to develop a new material (carbon fiber). The decision must take into account a complicated context: increased demand for the "old" steel products made in Italy, increasing power of carbon fiber manufacturing partners in Asia, growing wage rates in Asia, and high wage rates in Italy. Two plans have been pres...Starting at €8.20