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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Case DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Starting at €8.20
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Starting at €8.20
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Changing Light Bulbs (C): LEDs versus CFLs
Farris, Paul W.; Pullinger, JenniferCase DARDEN-M-0823-EMarketingThis is the third of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. At a time when CFL technology has either accelerated or plateaued, light-emitting diode (LED) technology makes manufacturing decisions more complicated. The case encourages students to assess CFL performance in the marketplace and recommend next steps.Starting at €5.74
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCase DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Starting at €5.74
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, RajkumarCase DARDEN-M-0803-EMarketingSuitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Boots Unlimited: Getting a Foot in the Door (C)
Farris, Paul W.; Goldberg, RebeccaCase DARDEN-M-0972-EMarketingRyan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?Starting at €5.74
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanTeaching Note DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.Teaching Note DARDEN-M-0814TN-EMarketingTeaching note for product M-0814Starting at €0.00