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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeTeaching Note DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Starting at €0.00
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SVEDKA Vodka (A) and (B) - Teaching Note
Farris, Paul W.Teaching Note DARDEN-M-0774TN-EMarketingTeaching note for product M-0774Starting at €0.00
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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Media Modeling and Budgeting at DMI - Teaching Note
Farris, Paul W.; Pfeifer, Phillip E.Teaching Note DARDEN-M-0791TN-EMarketingTeaching note for product M-0791Starting at €0.00
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryTeaching Note DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Starting at €0.00
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarTeaching Note DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Starting at €0.00
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Choosing the Right Metrics for Listerine Brand Management in Brazil - Teaching Note
Farris, Paul W.; Guissoni, LeandroTeaching Note DARDEN-M-0902TN-EMarketingTeaching note for product M-0902Starting at €0.00
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Transformation of Marketing at The Ohio Art Company (A) and (B) - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.Teaching Note DARDEN-M-0833TN-EMarketingTeaching note for product M-0833Starting at €0.00