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Six Myths of Product Development
Thomke, Stefan; Reinertsen, DonaldArticle HBS-R1205E-EMany companies approach product development as if it were manufacturing, trying to control costs and improve quality by applying zero-defect, efficiency-focused techniques. While this tactic can boost the performance of factories, it generally backfires with product development. The process of designing products is profoundly different from the process of making them, and the failure of executives to appreciate the differences leads to several ...Starting at €8.20
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Teaching Note HBS-614008-ETeaching Note for 614008.Starting at €0.00
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCase HBS-609067-EService and Operations ManagementSupplement to 609-065Starting at €5.74
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Booking.com, Teaching Note
Thomke, StefanTeaching Note HBS-620080-EService and Operations ManagementTeaching note for case 619015.Starting at €0.00
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Designing Transformational Customer Experiences, Teaching Note
Thomke, StefanTeaching Note HBS-618014-ETeaching note for case 617051.Starting at €0.00
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Design Thinking and Innovation at Apple, Teaching Note
Thomke, StefanTeaching Note HBS-610105-EEntrepreneurshipTeaching Note for 609066.Starting at €0.00
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Innovation at Mahindra & Mahindra (C)
Thomke, Stefan; Luthra, Briana DoerrCase HBS-609068-EService and Operations ManagementSupplement to 609065Starting at €5.74
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A. Lange & Sohne
Thomke, Stefan; Beyersdorfer, DanielaCase HBS-617058-EService and Operations ManagementThe case describes how A. Lange & Sohne became one of world's leading watch companies. Its obsession with quality and innovation were behind its initial rise in the 19th century and, after a 40-year involuntary hiatus under the East German regime, again at the end of the 20th century. In 2016 its current CEO Wilhelm Schmid and the heads of product development and production have to decide on how to price its innovative watch collection and how to...Starting at €8.20
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The Dabbawala System: On-Time Delivery, Every Time , Teaching Note
Thomke, StefanTeaching Note HBS-613062-EService and Operations ManagementTeaching Note for 610059Starting at €0.00
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Dassault Systemes
Thomke, Stefan; Beyersdorfer, DanielaCase HBS-610080-EService and Operations ManagementDassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to d...Starting at €8.20