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Execution as Strategy
Guillen, Mauro F.; Garcia-Canal, EstebanArticle HBS-R1210H-EStrategyDozens of multinational companies from emerging markets are roaring out of obscurity to compete head-to-head with the world's great corporations--without paying much attention to the kind of strategy making that is typically taught in business schools. Unencumbered by complicated or calcified rules about which markets to focus on and how to grow, these firms are achieving success by executing first and analyzing later, pursuing headlong expansion...Starting at €8.20
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Classical Sociological Approaches to the Study of Leadership
Guillen, Mauro F.Book Chapter HBS-6133BC-ELeadership and People ManagementLeadership in organizations, political parties, and nation-states has been the subject of much sociological work since the very inception of the discipline, yet sociologists still disagree on the relationship between leaders and followers, whether leadership is about meaning or domination, and about the performance implications of different leadership styles. This chapter describes the theoretical assumptions and arguments of the four main school...Starting at €8.20
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Cómo conquéistar nuevos mercados con viejas habilidades
Guillen, Mauro F.; Garcia-Canal, EstebanArticle HBS-R1011KStrategyMuchas empresas se mantienen al margen de la competencia global, creyendo que necesitan para desarrollar productos innovadores o marcas líderes antes de aventurarse en el extranjero. El éxito internacional de las empresas españolas como Telefónica, Freixenet, Banco Santander, y ALSA demuestra este tipo de pensamiento totalmente equivocado. Todos ellos se convirtieron en actores globales en sus industrias por sobresalir en las capacidades pasados ...Starting at €8.20
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How to Conquer New Markets with Old Skills
Guillen, Mauro F.; Garcia-Canal, EstebanArticle HBS-R1011K-EStrategyMany firms sit on the sidelines of global competition, believing they need to develop innovative products or leading brands before venturing abroad. The international success of Spanish companies like Telefonica, Freixenet, Banco Santander, and ALSA proves such thinking dead wrong. They all became global players in their industries-by excelling at old-fashioned capabilities. The Spanish firms skipped the risky, expensive strategy of opening their...Starting at €8.20
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Realizing Emerging Realities
De Meyer, Arnoud; Garcia-Canal, Esteban; García-Herrero, Alicia; Guillen, Mauro F.; Prior, Francesc; Santomá Juncadella, JavierDossier DOS-10-EEconomics, Finance, Innovation and Change, StrategyDeveloping economies are no longer lurking below. These new global giants are making waves.Starting at €15.00
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Realidades emergentes a la vista
De Meyer, Arnoud; Garcia-Canal, Esteban; García-Herrero, Alicia; Guillen, Mauro F.; Prior, Francesc; Santomá Juncadella, JavierDossier DOS-10Economics, Finance, Innovation and Change, StrategyEs posible aprender mucho de los nuevos protagonistas del crecimiento económico y la innovación.Starting at €15.00