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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCase HBS-616003-EService and Operations ManagementShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Starting at €8.20
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SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengTeaching Note HBS-616018-EService and Operations ManagementTeaching note for case 616003.Starting at €0.00
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCase HBS-615039-EService and Operations ManagementThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Starting at €8.20
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Pinduoduo
Zhu, Feng; Palepu, Krishna G.; Yining Cao, Bonnie; Lau, DawnCase HBS-620040-EService and Operations ManagementFounded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China's fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams, and purchase together at discounted prices. The company's rapid development helped it debut on the Nasdaq in July 2018, only three years after its inception. The fast growth was par...Starting at €8.20
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JD: Envisioning the Future of Retail (A)
Zhu, Feng; Sun, ShirleyCase HBS-618051-EService and Operations ManagementJD, China's second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company's growth strategies. The landscape of China's e-commerce market had changed drastically in recent years. The growth in the e-commerce market had declined significantly. Furthermore, the advancement of AI and...Starting at €8.20
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Ping An: Pioneering the New Model of "Technology-driven Finance"
Zhu, Feng; Woo, Anthony K.; Dai, Nancy HuaCase HBS-620068-EService and Operations ManagementHow important would this new ecosystem be strategically for the future of Ping An? If Ping An decided to go after this market, how should Ping An differentiate itself from competitors?Starting at €8.20
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)
Zhu, Feng; Acocella, AngelaCase HBS-617046-EService and Operations ManagementThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (A)
Greenstein, Shane; Zhu, Feng; Herman, KerryCase HBS-617014-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €8.20
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Korea Telecom: Building a GiGAtopia (B)
Greenstein, Shane; Zhu, Feng; Ma, Susie L.Case HBS-620060-EStrategyKorea Telecom has committed $4billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Hwang and his team are considering which areas to prioritize in terms of new products and services in development. The top five sectors identified by KT's team include Internet of Things (including connected cars and smart city/homes), media, health, energy, and security an...Starting at €5.74
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe (B)
Zhu, Feng; Acocella, AngelaCase HBS-617047-EService and Operations ManagementThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Starting at €5.74