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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-813192-EEntrepreneurshipTeaching Note for 813019.Starting at €0.00
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Canyon Ranch (Spanish version)
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-811S15Strategy¿Cómo debe Canyon Ranch aprovechar su singularidad frente a la creciente competencia y una definición cliente arraigada de la empresa? La firma está tratando de crear una demanda de visitas de retorno y fomentar la adaptación y personalización de la experiencia Canyon Ranch.Starting at €8.20
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CLHS: Scaling a New Venture
Applegate, Lynda M.; Piccoli, Gabriele; Rodriguez, JoaquinCase HBS-817053-EEntrepreneurshipStarting at €8.20
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Duetto: Industry Transformation with Big Data
Applegate, Lynda M.; Piccoli, Gabriele; Pigni, FredericoCase HBS-816028-EStarting at €8.20
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CLHS: Scaling a New Venture, Teaching Note
Applegate, Lynda M.; Piccoli, Gabriele; Rodriguez, JoaquinTeaching Note HBS-817050-EEntrepreneurshipTeaching Note for case 817053.Starting at €0.00
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-815057-EEntrepreneurshipStarting at €5.74
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Hilton Hotels: Brand DIfferentiation through Customer Relationship Management, Teaching Note
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Teaching Note HBS-809030-EStrategyTeaching Note for [809029].Starting at €0.00
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-813019-EEntrepreneurshipThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Starting at €8.20