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How to Launch Your Digital Platform
Edelman, BenjaminArticle HBS-R1504H-EEntrepreneurshipThe ubiquity of internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest operating costs, and network effects protect their position once established--users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every...Starting at €8.20