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Winning Results with NPS: Ten "Net Promoter" Success Stories--How Forward-Thinking Companies Thrive in a Customer-Driven World
Reichheld, Fred; Markey, RobBook Chapter HBS-8583BC-EWhy do companies adopt the Net Promoter system, and what happens when they do? Where does the journey toward customer centricity take them? In this chapter, world-renowned expert on loyalty economics Fred Reichheld and his Bain colleague Rob Markey tell the stories of ten companies--some with marquee names, some you've never heard of--that realized transformative results as they put this powerful, actionable measure of customer relationship healt...Starting at €8.20