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The Off-Line Impact of Online Ads
Abraham, Magid M.Article HBS-F0804H-EMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Starting at €8.20
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The Off-Line Impact of Online Ads (Spanish version)
Abraham, Magid M.Article HBS-F0804HMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Starting at €8.20