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The New-Market Conundrum
McDonald, Rory; Eisenhardt, Kathleen M.Article HBS-R2003D-EEntrepreneurshipBrand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional strategies just don't make sense. How then can you navigate this constantly shifting terrain? Over the past few years, two business school professors have interviewed entrepreneurs and...Starting at €8.20
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Simple Rules for a Complex World
Sull, Donald; Eisenhardt, Kathleen M.Article HBS-R1209D-EStrategyHow do successful companies shape their high-level strategies? A decade ago, London Business School's Sull and Stanford's Eisenhardt looked for the answer by studying the era's leading high-tech firms. They discovered that such firms relied not on complicated frameworks but on simple rules of thumb. Managers translated corporate objectives into a few straightforward guidelines that helped employees make on-the-spot decisions and adapt to consta...Starting at €8.20