This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704G-ELeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20
-
Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
-
Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
-
Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A (Spanish version)
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704GLeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20
-
Cost Center That Paid Its Way (HBR Case Study and Commentary)
Kirby, Julia; Logan, Dan; McKenney, Michael; Bennett, Jeffrey W.; Rice, MarkArticle HBS-R0204A-EKnowledge and CommunicationEric Palmer arrived at the top floor of Camden Robotics, a supplier of industrial automation tools, excited to tell CEO Tom O'Reilly about his latest win: a print ad account with a well-known local software maker. "You pulled in more business?" the boss responded. "It's really working out, then, isn't it?" Six months earlier, Palmer, the head of marketing communications at Camden, had been in a less optimistic mood as he'd walked into the executi...Starting at €8.20
-
Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Article HBS-R0401A-ELeadership and People ManagementEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Starting at €8.20
-
Skeleton in the Corporate Closet (HBR Case Study and Commentary)
Kirby, JuliaArticle HBS-R0206A-ELeadership and People ManagementPreparations for GPC's 75th anniversary are in full swing when the company archivist, David Fisher, uncovers a stash of letters from the founder to a wartime sweetheart. Amid Hud Parker's declarations of devotion is a page featuring formulas for GPC's first product, Parkelite. But it seems clear from the document that Hud Parker was not the miracle plastic's true inventor. David recalls that a lawsuit was brought against the company in 1938 by th...Starting at €8.20
-
Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20
-
Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Starting at €8.20
-
Playing to the Back Row: A Conversation with Ringmaster Chuck Wagner
Wagner, Chuck; Kirby, JuliaArticle HBS-R0901B-ELeadership and People ManagementIt's hard to imagine a leadership image more iconic than the ringmaster. Merely say the word, and a picture springs to mind of a tall, dashing captain presiding over, well, a circus - a world full of both chaos and opportunity for delight. It's the ringmaster's job to make sense of that environment, anticipate the unexpected, and direct the attention of an audience with as many as 20,000 people - a massive community of stakeholders - to make sure...Starting at €8.20