This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArticle HBS-R0606A-ELeadership and People ManagementEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Starting at €8.20
-
Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
-
Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArticle HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Starting at €8.20
-
Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArticle HBS-F1007D-EHow Wall Street stifles innovation.Starting at €8.20
-
Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20
-
Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArticle HBS-R1201C-EEconomicsCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Starting at €8.20
-
Leadership in the Age of Transparency
Meyer, Christopher; Kirby, JuliaArticle HBS-R1004A-EStrategyCompanies have long prospered by ignoring what economists call externalities - the various impacts that a business has on its broader milieu but is not obliged to pay for. (Pollution is the classic example.) Now, claim companies must adopt a very different stance, thanks to growing industrial scale, better sensors, and heightened sensibilities. Increasingly, business impacts are laid at companies' doorsteps. The best companies don't react defensi...Starting at €8.20
-
Fat Chance (HBR Case Study and Commentary)
Fryer, Bronwyn; Kirby, Julia; Weyers, Howard; Solovay, Sondra; Roehling, Mark V.; Wilensky, AmyArticle HBS-R0505A-ELeadership and People ManagementSid Shawn is a 10-year veteran of NMO Financial Services and a mainstay of the pensions marketing group. He's been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds. So when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Sid ...Starting at €8.20
-
Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
-
Mad About Plaid (HBR Case Study)
Kirby, JuliaArticle HBS-R0711X-EMarketingCastlebridge & Company, a maker of high-quality outerwear, is a century-old British institution. Its headquarters remain in London, but most of its manufacturing has moved offshore. With the last domestic factory slated to close, the firm's executives struggle to preserve the "Britishness" of the brand. For historian Niall Ferguson, the plant closure is a logical step. The British public has been down this road, as have foreign consumers of Briti...Starting at €8.20