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Taking the Cake (HBR Case Study and Commentary)
Gerson, Ben; McClain, Kenneth B.; Unnevehr, Laurian J.; Murtaugh, Pam; Berman, RichardArticle HBS-R0403A-EBusiness Ethics and Corporate Social ResponsibilityThe land of fried chicken and hush puppies likes its snacks steeped in fat, and Southland Baking Co. has always been happy to oblige. Its Chizzlewits are crumbly, full of saturated fat, and delicious. As a result, Southland has a solid foothold in its market. But to Peter Schmidt, Southland's vice-president and general counsel, every day seems to bring more evidence that products like Chizzlewits are becoming the new tobacco. A New York lawyer ha...Starting at €8.20