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The Ultimate Marketing Machine
Arons, Marc de Swaan; van den Driest, Frank; Weed, KeithArticle HBS-R1407C-EMarketingThough social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn't changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing mark...Starting at €8.20