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Pipelines, Platforms, and the New Rules of Strategy
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604C-EStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20
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Pipelines, Platforms, and the New Rules of Strategy (Spanish version)
Van Alstyne, Marshall W.; Parker, Geoffrey; Choudary, Sangeet PaulArticle HBS-R1604CStrategyFor decades, the five-forces model of competition has dominated the thinking about strategy. But it describes competition among traditional "pipeline" businesses, which succeed by optimizing the activities in their value chains--most of which they own or control. "Platform" businesses that bring together consumers and producers, as Uber, Alibaba, and Airbnb do, require a different approach to strategy. The critical asset of a platform is external...Starting at €8.20