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Ben & Jerry's Homemade: The Unilever Scoop
Yemen, Gerry; Allayannis, George (Yiorgos); Schill, Michael J.Case DARDEN-F-1656-EFinanceA follow up for Ben & Jerry’s Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or an introductory strategy class on M&A or post-merger integration. Did the Unilever/Ben & Jerry’s merger yield both firms’ fundamental objectives? What did the market think? What did each get from the deal? What can students tell about where future v...Starting at €8.20