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The IndiGo Story: "On Time, Hassle Free"
Weiss, Elliott N.; Yemen, GerryCase DARDEN-OM-1505-EService and Operations ManagementThe airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15%, was sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing st...Starting at €8.20
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Preference for Sequences: Rock Loud and Proud Music Set List
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0856-EDecision AnalysisNumerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In this case, the music director of a rock and roll band uses sequencing to order a band’s set list for an upcoming concert. Although the lead singer has chosen 15 songs the music director wants to use her expertise in understanding what factors in a s...Starting at €8.20
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The End of Credit Suisse
Allayannis, George (Yiorgos); Markovic, Boban; Yemen, GerryCase DARDEN-F-2064-EFinanceThe case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes during the past 15 years that point to risk-management lapses, weak corporate governance, and ineffective restructurings. The case also discusses Credit Suisse's financial performance, capital and liquidity metrics over time, and its CEOs' efforts to alt...Starting at €8.20
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The End of Credit Suisse
Allayannis, George (Yiorgos); Markovic, Boban; Yemen, GerryCase DARDEN-F-2064FinanceThe case describes the demise of Credit Suisse Group AG (Credit Suisse), along with Credit Suisse's history and its significance for global markets and Switzerland. The case examines key episodes during the past 15 years that point to risk-management lapses, weak corporate governance, and ineffective restructurings. The case also discusses Credit Suisse's financial performance, capital and liquidity metrics over time, and its CEOs' efforts to alt...Starting at €8.20
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St. Kizito Clinic Primary Health Care Centre
Clawson, James G.; Amangbo, Chinyelu; Yemen, GerryCase DARDEN-OB-0908-ELeadership and People ManagementThis case is useful for introducing the dynamics of not-for-profit marketing and organizational structuring. It reinforces the view of marketing as the range of activities involved in continuing to meet customer needs while generating value in return irrespective of the context—consumer, business-to-business, or nonprofit. It also demonstrates how charitable organizations could be funded as nonprofits but grow into revenue-generating organization...Starting at €8.20
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The Wonderful World of Human Resources at Disney (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1207Leadership and People ManagementEsta es una traducción al español del documento UVA-OB-1051 del 31 de marzo de 2014. ¿Qué tipo de cultura quiere crear Walt Disney Company (WDC)? Este caso utiliza las experiencias de un joven visitante en uno de los hoteles resort de WDC para preparar el escenario para un análisis de selección, contratación, capacitación y retención y cómo esas prácticas se rigen por la cultura de una gran empresa estadounidense. La situación brinda la oportunid...Starting at €8.20
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Knowlton Roberts II (A) (Spanish version)
Isabella, Lynn A.; Yemen, GerryCase DARDEN-OB-1286Leadership and People ManagementEsta es una traducción al español de la versión del 26 de octubre de 2011 del caso UVA-OB-1025. Este caso es una versión actualizada de la serie de casos Knowlton Roberts (UVA-OB-0737 y 0738). Este caso sirve para comprender el punto de vista de otra persona y para ver qué sucede cuando los puntos de vista son mal entendidos o mal interpretados. El caso A presenta una serie de situaciones e interacciones que requieren considerar por qué cada pers...Starting at €8.20
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Japan's Economics: Abenomics from the Front and Rearview Mirrors
Murphy, Daniel; Yemen, GerryCase DARDEN-GEM-0150-EEconomicsWhen Kazuo Ueda took the reins as governor of the Bank of Japan (BOJ) in April 2023, he signaled that he would continue the ultra-loose monetary policy that had characterized Japan’s central bank for over a decade. But in 2023 Ueda faced strikingly different macroeconomic conditions than those of his predecessors, including inflation above the BOJ’s target. This case discusses the initial rationale behind “Abenomics”—former Prime Minister Shinzō ...Starting at €8.20
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So Long to SingleStop? (A)
Isabella, Lynn A.; Yemen, Gerry; Hepler, KentCase DARDEN-OB-1049-ELeadership and People ManagementThis case pairing was designed for use in the Darden School’s Global MBA for Executives program in the core Leadership and Organizations course and is also suitable for MBA, EMBA, and Executive Education courses in a module covering transformational leadership or human resources strategy. The field-based case uses the experiences of three managers at a big-box retail distribution center to set the stage for an analysis of transformational leaders...Starting at €8.20
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20