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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeTeaching Note DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Starting at €0.00
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryTeaching Note DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Starting at €0.00
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryTeaching Note DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Starting at €0.00
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Andrew Yang: A New Way Marketing Campaign - Teaching note
Kim, Tami; Yemen, GerryTeaching Note DARDEN-M-1018TN-EMarketingTeaching note for product M-1018Starting at €0.00
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryTeaching Note DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Starting at €0.00
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryTeaching Note DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Starting at €0.00
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryTeaching Note DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Starting at €0.00