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Crystal Catering
Fairchild, Gregory B.; Goldberg, Rebecca; Jones, Liz IvaniwCase DARDEN-ENT-0209-EEntrepreneurshipWhen Ben Smith’s call-center job is outsourced, he and his wife, Jane, decide to open a catering company to build on Jane’s cottage business selling baked goods. They have an opportunity to cater a holiday party hosted by Ben’s former employer; however, the Smiths are new to the business and are unsure of the price they should put on their labor. An out-of-state friend in the catering business recommends using his rule-of-thumb, which is doubling...Starting at €8.20