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H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya; Parmar, Bidhan L.; Mead, Jenny; Liu, YusiCase DARDEN-OM-1781-EService and Operations ManagementIn December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. H&M was a member of the sustainability organization, Better Cotton Initiative (BCI), which in March 2020 had suspended activities with licensed farmers in the Xinjiang province of China because of allegations of forced labor and human rights abuses a...Starting at €8.20
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Brand Activism at Starbucks-A Tall Order? - Teaching Note
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTeaching Note DARDEN-M-0964TN-EMarketingTeaching note for product M-0964Starting at €0.00
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Brand Activism at Starbucks—A Tall Order?
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyCase DARDEN-M-0964-EMarketingIn April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular loomed large. Over the last few years, Johnson’s predecessor, Howard Schultz, had increasingly used Starbucks as a progressive platform in an attempt to influence the world around its stores, whether he was aiming to smooth out race relations in the Un...Starting at €8.20
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Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTechnical Note DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Starting at €8.20
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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0412TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0412Starting at €0.00
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0318TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0318Starting at €0.00
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyTeaching Note DARDEN-E-0379TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0379Starting at €0.00
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464Business Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464-EBusiness Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74
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Recruiting: Additional Vignettes - Teaching note
Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0417TN-EBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00