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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Looking for (e)Harmony
Wicks, Andrew C.; Mead, Jenny; Shariff, IkramCase DARDEN-BRI-1003-EBusiness Ethics and Corporate Social ResponsibilityA growing company has an opportunity to sign a major client: an online dating service. But that service is notorious for having forbidden ads indicating a search for same-sex partnerships. That policy goes against the corporation's own ethics and the personal views of many of its employees. Yet the company needs a large contract such as this one to sustain itself. What should the company decide to do?Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
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Schmidt Press and Mekkanischer Wahnsinn
Wicks, Andrew C.; Mead, JennyCase DARDEN-E-0387-EBusiness Ethics and Corporate Social ResponsibilityThe owner of the small Berlin-based Schmidt Press encounters a dilemma when she is given the opportunity to publish a novel about a Muslim woman who attempts to lead an underground movement to take control of the Kaaba, the holy sanctuary at Mecca. Given the events of the prior 25 years—such as the angry fallout after Salman Rushdie's novel The Satanic Verses, the 2001 terrorist attacks on the United States, the upheaval in many Middle Eastern co...Starting at €8.20
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Barry Fine - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0264TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0264Starting at €0.00
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Praying for Prosperity - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0366TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0366Starting at €0.00
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Caffeine with a Conscience - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0327TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0327Starting at €0.00
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Jess Smith and the Design Firm - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0354TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0354Starting at €0.00
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Oliver Sparling and Bible Books, Inc. - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0355TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0355Starting at €0.00